Post by account_disabled on Dec 9, 2023 9:22:59 GMT
KPIs for digital marketing: which ones to consider and what do they mean? Mar 2 2021 kpi-digital-marketing Index KPIs for SEO in editorial projects KPIs to evaluate the keyword strategy Traffic indicators: sessions, users and bouncing rate KPIs for advertising campaigns: Google Ads and Facebook Ads KPIs for email marketing Anyone who does the same job as me or is used to agency life knows this: with the punctuality worthy of a Swiss, at the beginning of each month you have to literally deal with reporting, that is, with that complex of numbers and analyzes that serve to verify and confirm (or deny) the effectiveness of the communication activities carried out in the previous thirty days.
And, just as punctually, especially for new projects, the age-old question arises: what data is important to collect? And what do they mean? Obviously each project is unique and much depends on the preliminary objectives (engagement, Country Email List branding, lead generation, selling and other English terms). However, it is possible to identify the main metrics, i.e. those which, more than others, give the work team and the client an idea of the progress of the project. So here is our mini guide to KPIs for digital marketing , divided by channel, detection tool and activity.
KPIs for SEO in editorial projects There is no denying it, the world of KPIs is quite large and unfortunately, or fortunately, a single number is not enough to determine the success or failure of a tool. Therefore accepting as inevitable a certain degree of generalization and approximation (the most expert marketers will forgive me!), let's try to understand which are the most important indicators when talking about websites, or KPIs ( the acronym stands for "Key Performance Indicator”) for SEO . Let's imagine we have to analyze the performance of a hypothetical (site equipped with) a blog, or a magazine, or in any case with a frequent and regular update of content. In this case, the main tools to rely on are Google Analytics and Search Console .
And, just as punctually, especially for new projects, the age-old question arises: what data is important to collect? And what do they mean? Obviously each project is unique and much depends on the preliminary objectives (engagement, Country Email List branding, lead generation, selling and other English terms). However, it is possible to identify the main metrics, i.e. those which, more than others, give the work team and the client an idea of the progress of the project. So here is our mini guide to KPIs for digital marketing , divided by channel, detection tool and activity.
KPIs for SEO in editorial projects There is no denying it, the world of KPIs is quite large and unfortunately, or fortunately, a single number is not enough to determine the success or failure of a tool. Therefore accepting as inevitable a certain degree of generalization and approximation (the most expert marketers will forgive me!), let's try to understand which are the most important indicators when talking about websites, or KPIs ( the acronym stands for "Key Performance Indicator”) for SEO . Let's imagine we have to analyze the performance of a hypothetical (site equipped with) a blog, or a magazine, or in any case with a frequent and regular update of content. In this case, the main tools to rely on are Google Analytics and Search Console .